Puma Gen-E - 261 Promotion
New All-Electric Puma Gen-E is available with 0% APR* on Ford Options.
Explorer - 261 Promotion
New All-Electric Explorer
The ultimate all-electric SUV is here! The All-Electric Ford Explorer®, redefine the meaning of adventure.
Until 31st March 2026, the All-Electric Explorer is available with 0% APR* on Ford Options.
Ready to talk? A member of our sales team can help you understand how you can make the switch to electric.
An electric SUV with fast charging, advanced technology and superior comfort. The Ford Explorer® EV. Available in two models. All you need and more.
Explorer is available with 0% APR on 3-year Ford Options plans for 261. In addition, there is up to €1,500^ worth of savings to be made on selected Explorer models.
You can drive away in brand new Explorer from only €319pm* on Ford Options.
With an iconic new design, superior comfort and advanced driver assistance technologyǂ, the New All-Electric Explorer is perfectly equipped for any adventure.
With a 14.6” SYNC Move® touchscreen and 17L MegaConsole centre storage, Explorer is packed with practical innovations. Up to 470L of boot space and - when needed - a load-through hatch for longer items.** Get ready, pack up, and explore.
The Extended Range battery is available to order in both RWD and AWD options. The Select Extended Range RWD achieved a WLTP Overall range of 602† kilometres and the Premium Extended Range RWD achieved a WLTP Overall range of 570 kilometres in recent testing.
With the capability to recharge 10-80% of the battery in approx. 26 minutes using a DC rapid charger.†† Grab a coffee while you charge on longer trips.
All-Electric Explorer will be ready to go when you are.
Request a Contact
Terms and Conditions
^There is up to a €500 customer saving available on selected Explorer Premium vehicles when ordered and registered by 31st March 2026. A further €1,000 Ford Options deposit contribution towards an Explorer is also available on 0% APR 3-year plans until 31st March 2026 to Ford finance customers only. Eligible retail and small business customers only. Terms and conditions apply. Offer available on selected vehicles only. At participating Ford Dealers only.
** Cargo and load capacity limited by weight and weight distribution.
‡Don’t drive while distracted or while using handheld devices. Use voice-operated systems where possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Content shown on screen is illustrative, actual representation may vary.
^Based on full charge of Explorer Select Extended Range battery. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithiumi on battery age and condition. 602 km WLTP Overall Range reflects a combined driving cycle and the test is conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load.
~ Range and charge time based on manufacturer computer methodology using DC faster charger. The charging rate decreases as battery reaches full capacity. Your results may vary based on peak charging times and battery state of charge. Actual range varies with conditions such as external environment, vehicle use vehicle maintenance, lithium-ion battery age and state of health.
Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption (WLTP) and Combined CO2 Emissions (NEDC Equivalent) figures do not include dealer fitted accessories.
Other offers you may be interested in
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Capri - 261 Promotion
You can drive away in brand new Capri from only €349pm* on Ford Options.
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Puma - 261 Promotion
You can drive away in brand new Puma from only €219pm* on Ford Options.
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Kuga PHEV - 261 Promotion
You can finance a New Kuga Plug-in Hybrid on 2 Year Ford Options with 0% APR*.
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Focus - 261 Promotion
Up to €2,500^ worth of savings to be made on selected Focus models.
Offers
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Explorer - 261 Promotion
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Puma Gen-E - 261 Promotion
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Capri - 261 Promotion
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Puma - 261 Promotion
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Kuga PHEV - 261 Promotion
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Focus - 261 Promotion
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Transit Courier - 261 Promotion
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Transit Connect PHEV - 261 Promotion
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Transit Custom - 261 Promotion
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Transit Custom PHEV - 261 Promotion
News
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.