FORD EXPLORER® PERSONAL PROMOTIONS
Ford Service mythbusters
Let’s take a closer look at a few common misconceptions about servicing your Ford
There are so many inaccuracies floating about around car servicing that we have compiled five of the most widespread into this handy booklet and replaced them with a few Ford facts for your own peace of mind.
MYTH NO. 1
Ford Workshops only cater for Fords bought within the Ford Network. In any case, todays vehicles are virtually maintenance-free
Not true - Ford Workshops cater for ALL Fords at ALL times and even modern vehicles need regular maintenance
It makes no difference if you bought your Ford vehicle outside of the Ford network, how old it is or even if it’s under warranty or not. We still have special services designed specifically for you and your Ford. Whilst it is true that brand new Ford vehicles have longer, flexible service intervals due to being more technologically advanced than ever before, they still require regular care to keep them road worthy, safe and fuel efficient. Furthermore, skipping servicing can lead to premature component failure, which can often lead to high cost repairs.
MYTH NO. 2
With all their overheads and higher technician labour rates, Ford Workshops are more expensive
Not true – according to industry insiders there is no appreciable difference in cost between Ford and non-Ford workshops
Labour is only one part of vehicle servicing costs. Non-Ford workshops usually charge retail prices for often substandard after-market parts. Ford technicians are required to use factoryoriginal equipment parts, which are less likely to lead to further repairs at a later date. And all Ford Workshops are given favourable terms by Ford Motor Company, so they can keep their service and parts pricing competitive and absorb any unforeseen costs. Additionally, we’re so confident about our value for money service and parts pricing that we have a Price Match Guarantee, which applies to any like-for-like quote for service and/or parts offered by any VAT-registered outlet located within 10 Km of a Ford Workshop.
MYTH NO. 3
There’s no difference between a Ford workshop and any non-Ford workshop
Not true - using a Ford workshop guarantees quality and peace of mind for your Ford Vehicle
A Ford workshop protects the resale value of your vehicle, as every Ford technician has a duty of care to carry out an electronic health check (eCheck) on every vehicle that enters a Ford workshop and present the results to the customer. Ford workshops also have access to specialised proprietary information on every vehicle we sell, including a free check for Outstanding Safety Recalls and Software Updates. Non-Ford workshops do not have this ability. And with our Service Activated Roadside Assistance (SARA), if you break down on the road, you and your vehicle will be brought back to your nearest Ford Dealer by the AA.
MYTH NO. 4
Non-Ford Workshops understand my Ford vehicle just as well as Ford Workshops
Not true - No one knows your Ford vehicle like a Ford Workshop Technician
All Ford technicians are licensed by Ford Motor Company following a comprehensive learning and development programme, after which many achieve Ford Senior technician level and, ultimately, become a Ford Master technician. This learning and development process ensures all Ford technicians are very familiar with your Ford vehicle and its proprietary technology, pinpointing problems faster and more accurately than anyone else, thereby reducing the cost of a repair. Our innovative new video reporting technology means technicians can explain the status of your Ford vehicle’s service and/or repair work via a simple, clear video.
MYTH NO. 5
The parts used in servicing and repairing my Ford vehicle are the same, wherever I go
Not true - only in a Ford Workshop are you guaranteed original equipment Ford parts
Unless original equipment Ford parts are specifically requested, parts used by non-Ford workshops are completely unknown. This brings the quality and safety of the parts, as well as the running of your Ford vehicle, into question. Using a Ford workshop, you have peace of mind that the original equipment parts used to service and repair your Ford vehicle are the same quality parts that were used in your vehicle when it was first built. This ensures the smooth running of your Ford throughout your entire ownership experience.
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Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.