Ford SYNC Technology

Stay Connected and Entertained With FORD SYNC Technology

Connect with your car like never before

Ford SYNC technology helps you safely stay in touch and entertained while driving. Using your voice alone, it’s possible to do many things - from making and taking mobile calls to finding nearby events and listening to your favourite music. 

The new SYNC 3 System has built on this capability, adding familiar tap and swipe gestures found on smartphones, enhanced voice commands and increased functionality. It’s all designed to help you keep your hands on the wheel and your eyes on the road.

Already a SYNC owner? Owner support is the place for you.


Ford SYNC

Ford SYNC

The Ford SYNC System lets you make and take hands-free mobile calls, read out texts you receive, and control the music on your MP3 music player using your voice. Its AppLink* feature gives you voice control of popular Apps for Android and iOS. Listen to audiobooks, get the latest football scores from goals.com, find nearby events and hear your Spotify favourites. Ford SYNC also features Emergency Assist which contacts the Emergency Services automatically in the event of an accident and provides essential information such as your coordinates. **

Ford SYNC 2

Ford SYNC 2

Ford SYNC 2 Ford SYNC 2 with Voice Control and Touchscreen has the addition of a crisp, clear 8” colour touchscreen for intuitive control of key functions including phone, audio, climate control and optional navigation via voice or touch. Note: SYNC 2 doesn’t feature AppLink.

Ford SYNC 3

Ford SYNC 3

The latest and most advanced version of SYNC enhances the functionality and convenience of SYNC and SYNC 2. A new interface features larger buttons to give you swift access to the information you want. The 8” Touchscreen now features pinch-and-swipe gestures found on smartphones and tablets for even more intuitive navigation. And along with AppLink, Ford SYNC 3 also connects with Apple’s CarPlay and Android Auto.

Ford SYNC 4

Ford SYNC 4A

Ford SYNC 4A Currently exclusive to the all-electric Mustang Mach-E. Ford SYNC 4A is a cloud-connected in-car communication and entertainment system. Cloud connectivity gives SYNC 4A more advanced route planning and conversational voice recognition. While over-the-air update capability ensures your car is continuously evolving. And with wireless smartphone integration, electric vehicle charging management, a new 15.5” touchscreen, plus a whole lot more, you’ll experience a whole new world of connectivity through your car.

The next generation of SYNC

Currently exclusive to the all-electric Mustang Mach-E. Ford SYNC 4A† is a cloud-connected in-car communication and entertainment system. Cloud connectivity gives SYNC 4A more advanced route planning and conversational voice recognition. While Software Update capability ensures your car is continuously evolving. With wireless smartphone integration, electric vehicle charging management, a new 15.5” touchscreen, plus a whole lot more, you’ll experience a whole new world of connectivity through your car.


Please note: Full SYNC 3 smartphone integration only available with iPhone 5/Android 5.0 (Lollipop) or higher. Some SYNC 3 functions require a data connection, so mobile data charges will apply. To check whether Apple CarPlay and Android Auto are available in your market, please check official Apple CarPlay and Android Auto websites for the latest information.* Compatible mobile phone required. Check mobile compatibility here. You can browse a list of Ford AppLink-compatible apps here, or via the Ford App Catalog available in iOS and Android stores** Ford SYNC with Emergency Assistance operates in over 30 European countries. This feature works when paired with a compatible connected mobile phone that is with you when an airbag is deployed (excludes knee airbags) or a sensor that registers a crash deactivates the fuel pump. Text function and Ford SYNC with Emergency Assistance not supported by all European languages.

[†] Don't drive while distracted. Use voice-operated systems when possible; don't use handheld devices while driving. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones


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Welcome to Bright Ford

Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs. 

Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.

New and used Ford cars and vans   

Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more! 

You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.

Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.

Ford Service

We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.