FORD EXPLORER® PERSONAL PROMOTIONS
Ford Technology | Discover More About Ford's Innovative Technology
Innovation is the very DNA of Ford. We’re continually pushing the boundaries of possibility and invention.
Every vehicle we produce is packed with helpful features, driver-centric design and innovative technology. Some of this - such as Traffic Sign Recognition and SYNC 3 connectivity - you can see immediately. Much of it - like EcoBoost Engine Technology and All-Wheel Drive, you can’t.
But rest assured that every time you drive a Ford, there’s a wealth of technology at work that ensures an enjoyable experience for you and your passengers.
Connectivity
Seamlessly connect with your vehicle. Wherever you are.
Driving Experience
Clever technologies that make driving easier.
Performance and Efficiency
An unbeatable driving experience - time after time
Safety and Security
Looking after you on each and every trip.
Comfort and Convenience
Thoughtful touches that prove it’s delight that’s in the detail.
IMPORTANT INFORMATION
Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
Offers
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NEW FORD PUMA PERSONAL PROMOTIONS
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NEW FORD KUGA PERSONAL PROMOTIONS
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FORD FOCUS PERSONAL PROMOTIONS
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ALL NEW FORD TRANSIT COURIER PROMOTIONS
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FORD TRANSIT CONNECT PROMOTIONS
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FORD TRANSIT CUSTOM PROMOTIONS
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FORD TRANSIT VAN PROMOTIONS
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FORD RANGER PROMOTIONS
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Castrol Professional Products
News
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.