Explorer - 'Ready Set Ford' 261 Sales Event
You can drive away in brand new Explorer from only €299pm* on Ford Options.
The Ready Set Ford 261 Sales Event
The Ready Set Ford 261 Sales Event is an exclusive event from 1st – 30th November…. So if you’re in the market for a new car in 2026, you don’t want to miss out!
If you’re a Ford Options PCP customer, we have 0% APR available on selected 2 & 3-year plans. You can now drive away in a New All-Electric Puma Gen-E® from only €199* per month, or the Kuga® Plug-in Hybrid and All-Electric Explorer®, both from just €299* a month. Or why not checkout our All-Electric Capri® available from €329* per month.
If you are interested in a new 2026 Ford during this event or just want more information on these offers, please fill out the form below and we will get in touch.
Important information
*Finance Examples
Finance Example: New Ford Puma Select: Retail Price† €28,900.00. Customer Deposit / Trade In €7,499. Finance Amount €21,401. 36 monthly payments of €198.63. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €14,250.00. Fixed APR 0%* (Annual Percentage Rate) as at 01/10/25.
† Excludes delivery & dealer related charges, includes Government Subsidies which are SEAI Grant and VRT Relief. Model is shown for illustrative purposes only. ††The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. * Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 25% is required. Rate quoted is correct as at 01/10/2025 and is subject to change. Offer available on selected Ford Puma Gen-E models ordered between 20th Oct and 30th Nov 2025 and registered by 31st March 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
Finance Example: New Ford Kuga 5dr Titanium: Retail Price† €41,384. Customer Deposit / Trade In €11,087. Finance Amount €30,297. 24 monthly payments of €298.77. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €23,126. Fixed APR 0%* (Annual Percentage Rate) as at 01/10/2025.
† Excludes delivery & dealer related charges. Model is shown for illustrative purposes only. ††The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 25% is required. Rate quoted is correct as at 01/10/2025 and is subject to change. Offer available on selected Ford Kuga models ordered between 20th Oct and 30th Nov 2025 and registered by 31st March 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
Other offers you may be interested in
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Puma Gen-E - 'Ready Set Ford' 261 Sales Event
New All-Electric Puma Gen-E is available with 0% APR* on Ford Options.
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Capri - 'Ready Set Ford' 261 Sales Event
You can drive away in brand new Capri from only €329pm* on Ford Options.
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Puma - 'Ready Set Ford' 261 Sales Event
You can drive away in brand new Puma from only €199pm* on Ford Options.
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Kuga PHEV - 'Ready Set Ford' 261 Sales Event
You can finance a New Kuga Plug-in Hybrid on 2 Year Ford Options with 0% APR*.
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Focus - 'Ready Set Ford' 261 Sales Event
Up to €3,500^ worth of savings to be made on selected Focus models.
Offers
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Win an All-Electric Ford Explorer
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The Ready Set Ford 261 Sales Event
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Explorer - 'Ready Set Ford' 261 Sales Event
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The Ready Set Ford 261 Commercial Sales Event
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Puma Gen-E - 'Ready Set Ford' 261 Sales Event
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Capri - 'Ready Set Ford' 261 Sales Event
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Puma - 'Ready Set Ford' 261 Sales Event
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Kuga PHEV - 'Ready Set Ford' 261 Sales Event
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Focus - 'Ready Set Ford' 261 Sales Event
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Transit Courier - 'Ready Set Ford' 261 Sales Event
News
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.