New All-Electric Puma Gen-E

COLOGNE, Germany, Oct. 25, 2022 – Ford in Europe today announced further steps to secure supply of low carbon steel for its future products and help reach its carbon neutrality target by 2035. The company is entering Memorandum of Understandings (MoUs) with Salzgitter Flachstahl GmbH, Tata Steel Nederland B.V. and ThyssenKrupp Steel Europe AG to secure supply of low carbon steel.
The three strategic suppliers to Ford have individual plans to increase the production of low carbon steel in the coming years. Based on the strong relationships with these partners Ford will significantly improve the CO2 footprint of its supply chain, with steel production being a key component. As a first application Ford plans to use the low-CO2 steel for the production of its all-new, all-electric, medium-sized crossover vehicle, starting in 2023.
The reduction of CO2 emissions in the supply chain is a key element in Ford’s plan to target carbon neutrality across its European footprint of facilities, logistics and suppliers by 2035. To reach this ambitious goal, Ford is analysing the whole value chain to produce highly efficient vehicles. Major updates to the Cologne Electrification Centre production facility, with new energy efficient solutions, will save more than 2,000 tonnes of CO2 and more than 2,600 MWh of electric energy per year.
The initiative will also contribute to the company’s commitment to a 10 per cent use of carbon neutral steel by 2030 from earlier this year, announced when Ford joined the First Movers Coalition, a global initiative by the World Economic Forum to harness purchasing power and supply chains to create early markets for innovative clean energy technologies.
The steel companies will use green hydrogen and renewable energies in new production processes to gradually reduce their CO2 footprint in steel production. In this way, they will contribute to the European Green Deal to achieve zero net emissions in all sectors by 2050.
“Our customers, like us, want to take care of our planet, and we are taking the necessary steps on this journey, providing the vehicles they need to make a positive contribution against climate change, produced in a more sustainable way,” said Sue Slaughter, purchasing director, supply chain sustainability, Ford Motor Company. “Improvements within our supply chain are key, and with the use of carbon neutral steel we will take a major step towards lowering the CO2 footprint of our vehicles.”
NEW VEHICLES | FORD PUMA
NEW VEHICLES | ALL-ELECTRIC FORD CAPRI
NEW VEHICLES | ALL-ELECTRIC FORD EXPLORER
USED VEHICLES
NEW VEHICLES | FORD PUMA
NEW VEHICLES | FORD KUGA
NEW VEHICLES | FORD FOCUS
COMMERCIALS | FORD TRANSIT COURIER
COMMERCIALS | FORD TRANSIT CONNECT
COMMERCIALS | FORD TRANSIT CUSTOM
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.