12” SYNC® Touchscreen†
Providing seamless connectivity, with wireless AppleCarPlay & AndroidAuto,5G Modem and Over-the-air updates. And all wrapped around you in the new centre console cockpit.

You're free to explore. Ingenious SUV design. Next gen connectivity. Dynamic performance, plus mild hybrid efficiency. Ford Puma. Your backstage pass to the city.
You can finance a New Puma on 2 Year Ford Options with 0% APR*. In addition, there is up to €1,700^ worth of savings to be made on selected New Puma models
If you want more information or to arrange a test drive, click on the Request a Contact link to get in touch.
Will you be looking to exchange your current car for a new 251? Fill out our trade-in form below for a free valuation.
The new Ford Puma. Built for the city you love. The same iconic exterior with stylish new interior. Packed with premium connectivity features and design details. Plus plenty of passenger and luggage space. It's your perfect SUV about town.
Enjoy the latest tech inside and out. The refreshed interior includes stylish new seats, sliding armrest and an upgraded dash. The 12" SYNC® 4† touchscreen provides seamless connectivity, with wireless Apple CarPlay & Android Auto, 5G Modem and Over-the-air updates. All wrapped around you in the new centre console cockpit.
What's more, until 30th June 2025, the new Puma is available with 0% APR* on 2 year Ford Options.
Providing seamless connectivity, with wireless AppleCarPlay & AndroidAuto,5G Modem and Over-the-air updates. And all wrapped around you in the new centre console cockpit.
There's room for you and your crew in the new Puma. Seats Designed for comfort and style with ergonomic head rests, adjustable arm rests and premium trims.
The new Ford Puma gives 456-litres of loadspace‡(1126-litres with rear seats folded flat).This includes 80-litres additional Megabox storage, for your mega tall things.
The sky’s the limit- the panoramic roof‡‡ floods your Puma with natural light.
The New Puma is available with self-charging Mild-Hybrid powertrains, which use regenerative braking to help increase fuel economy and reduce CO2 emissions‡‡‡ and a seven-speed automatic dual-clutch transmission, ideal for stop-start city driving,fuel efficiency and fun to drive per formance.
In the city of unpredictability, Cross Traffic Alert and the Blind Spot Information System†† check for hidden hazards and approaching vehicles from either side.
Important Information
^There is a €700 customer saving available on selected Puma vehicles when ordered and registered by 30th June 2025. A further €1,000 Ford Options deposit contribution towards a New Puma is also available on 3.9% APR 3-year plans until 30th June 2025 to Ford finance customers only. Eligible retail and small business customers only. Terms and conditions apply. Offer available on selected vehicles only. At participating Ford Dealers only.
Warning: You may have to pay charges if you pay off a hire purchase agreement early.
Warning: If you do not meet the repayments on your hire purchase agreement, your account will go into arrears. This may affect your credit rating, which may limit your ability to access credit, a hire purchase agreement, a consumer hire agreement or a BNPL agreement in the future.
Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption (WLTP) and Combined CO2 Emissions (NEDC Equivalent) figures do not include dealer fitted accessories.
NEW VEHICLES | ALL-ELECTRIC FORD CAPRI
You can finance a New All-Electric Capri on 3 Year Ford Options with 3.9% APR*.
NEW VEHICLES | ALL-ELECTRIC FORD EXPLORER
You can finance a New All-Electric Explorer on 3 Year Ford Options with 3.9% APR*.
NEW VEHICLES | FORD KUGA
You can finance a New Kuga Plug-in Hybrid on 2 Year Ford Options with 0% APR*.
NEW VEHICLES | FORD FOCUS
Up to €2,000^ worth of savings to be made on selected Focus models.
NEW VEHICLES | ALL-ELECTRIC FORD CAPRI
NEW VEHICLES | ALL-ELECTRIC FORD EXPLORER
NEW VEHICLES | FORD PUMA
NEW VEHICLES | FORD KUGA
NEW VEHICLES | FORD FOCUS
COMMERCIALS | FORD TRANSIT COURIER
COMMERCIALS | FORD TRANSIT CONNECT
COMMERCIALS | FORD TRANSIT CUSTOM
COMMERCIALS | FORD TRANSIT CUSTOM
COMMERCIALS | FORD TRANSIT VAN
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.