New All-Electric Explorer - 252 Promotion
You can finance a New All-Electric Explorer on 3 Year Ford Options with 3.9% APR*.

Beautifully sculpted design, state-of the-art technologies, and a maximum electric driving range of 610 KM* - this is Ford’s first all-electric SUV.
The Mustang Mach-E delivers smooth, silent acceleration, combining sports car performance and zero emission driving. Mustang Mach-E also breaks new ground with Ford’s most sophisticated comfort, convenience and driver assistance technology offering ever.
Take a closer look at the most powerful member of the line-up, the all-electric Mustang Mach-E GT. Delivering up to 860 Nm** of torque and instant acceleration with a rapid 0-100 KM/H time of just 3.7 seconds*** and with a very capable 500 KM all-electric driving range++. Stand-out performance with a signature body kit that creates head-turning looks to match.
The Mustang Mach-E is available to order exclusively online. Are you ready to take the next step?
Recharging is fast and simple. Charge at home and start the day with up to 610 KM of electric range*. Ford is offering Mustang Mach-E customers an optional Ford Connected Wallbox to make charging from home faster, smarter and more convenient – our sales teams can provide more information. Mustang Mach-E also has DC high-power charging capability which means you’ll be able to recharge up to 119 KM of range in just 10† minutes at a high power charging station.
From advanced driver assistance technologies, to next level connectivity features, Mustang Mach-E delivers an effortlessly enjoyable driving experience centred around you. The tech offering includes SYNC 4A with cloud connectivity and machine learning so your experience with the car gets even better over time. With wireless smartphone integration, electric vehicle charging management and an intuitive 15.5” full HD touchscreen, you’ll experience a new world of connectivity through your car.
Connect your Mustang Mach-E to the FordPass App on your smart phone and unlock even more of its smart side.
Enjoy access to the FordPass Charging Network which gives Mustang Mach-E customers easy access to the fast-growing network of public charging stations. With the FordPass App on your mobile device you can monitor your vehicles charge and locate, navigate to and pay for charging at public stations.
Important Information
*Based on Extended Range RWD model with full charge. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Actual range varies with conditions such as external elements, driving behaviours, vehicle maintenance, and lithium-ion battery age.
**Calculated via peak performance of the electric motor(s) at peak battery power. Your results may vary.
***Target Ford test data based on testing methodology using 1-ft rollout i.e. from a rolling start.
†Charging performance for a RWD Extended Range Mustang Mach-E using 150kW DC charger. Charge power can decrease with increasing state of charge. Actual charge times and charge speeds can vary based on different factors (weather, temperature, driving behaviour, vehicle condition, age of the lithium-ion-battery, used charging infrastructure)
++Based on full charge. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP) applies to GT model with extended range battery. Actual range varies with conditions such as external elements, driving behaviours, vehicle maintenance, and lithium-ion battery age.
NEW VEHICLES | ALL-ELECTRIC FORD EXPLORER
You can finance a New All-Electric Explorer on 3 Year Ford Options with 3.9% APR*.
NEW VEHICLES | ALL-ELECTRIC FORD CAPRI
You can finance a New All-Electric Capri on 3 Year Ford Options with 3.9% APR*.
NEW VEHICLES | FORD PUMA
You can finance a New Puma on 2 Year Ford Options 0% APR*.
NEW VEHICLES | NEW FORD KUGA
You can finance a New Kuga Plug-in Hybrid on 2 Year Ford Options with 0% APR*.
NEW VEHICLES | FORD FOCUS
Up to €2,000^ worth of savings to be made on selected Focus models.
NEW VEHICLES | ALL-ELECTRIC FORD EXPLORER
NEW VEHICLES | ALL-ELECTRIC FORD CAPRI
NEW VEHICLES | FORD PUMA
NEW VEHICLES | NEW FORD KUGA
NEW VEHICLES | FORD FOCUS
NEW VEHICLES
COMMERCIALS | FORD TRANSIT COURIER
COMMERCIALS | FORD RANGER
COMMERCIALS | FORD TRANSIT CONNECT
COMMERCIALS | FORD TRANSIT CUSTOM
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.