News
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All-new, all-electric E-Transit Courier compact van strengthens Ford Pro electric…
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FORD CARS COULD SOON DRIVE THEMSELVES OFF THE ASSEMBLY LINE – AI TRIAL AIMS TO ENHANCE EUROPEAN EV PRODUCTION
Ford trials AI tech to enable electric vehicles produced at the Ford Cologne… -
ELECTRIC MUSTANG SUPER COBRA JET 1800 PROTOTYPE TARGETS NEW NHRA WORLD RECORDS FOR ELECTRIC VEHICLES
Mustang Super Cobra Jet 1800 targets several new quarter-mile NHRA world records… -
FORD BRINGS HANDS-FREE DRIVING TECHNOLOGY TO MOTORWAYS IN GREAT BRITAIN
Ford becomes the first automaker to introduce “hands-off, eyes-on” advanced… -
FORD PRO INTENSIFIES OFF-ROAD APPEAL OF ITS TOP-SELLING RANGER PICKUP WITH ALL-NEW WILDTRAK X AND TREMOR MODELS
Ford Pro introduces all-new Ranger Wildtrak X and Ranger Tremor to Europe’s… -
NEW FORD PUMA ST POWERSHIFT EXPANDS PERFORMANCE APPEAL WITH ELECTRIFIED, AUTOMATIC POWERTRAIN
Ford introduces new Puma ST Powershift SUV with most powerful version of… -
FORD RAMPS UP EV TRANSFORMATION WITH INTRODUCTION OF NEW, ALL-ELECTRIC EXPLORER ENGINEERED AND BUILT IN EUROPE
New Explorer crossover leads the way for a new wave of bold, iconic electric… -
FORD ENGINEERS DISCOVER BEST WAY TO IMPROVE ELECTRIC VEHICLE RANGE WHILE ENSURING DRIVERS AND PASSENGERS STAY WARM
Ford engineers find that heating surfaces in electric vehicles, such as mats… -
FORD PERFORMANCE ELECTRIC SUPERVAN 4 TO REACH NEW HEIGHTS AT 101ST RUNNING OF PIKES PEAK INTERNATIONAL HILL CLIMB
Ford Performance is heading to the legendary Pikes Peak International Hill Climb… -
FORD ESTABLISHES LATITUDE AI TO DEVELOP FUTURE AUTOMATED DRIVING TECHNOLOGY
Latitude AI – a Ford subsidiary – is developing new automated driving technology… -
WOMEN’S WORLD CAR OF THE YEAR NAMES ALL-NEW FORD RANGER ‘BEST 4X4 & PICK UP’
The Ford Ranger is a winner with the automotive industry’s only all-female jury… -
LFP BATTERIES TO EXPAND POWERTRAIN CHOICE FOR MUSTANG MACH-E AS FORD INCREASES BATTERY PRODUCTION CAPACITY
Ford is adding LFP batteries to its EV line-up this year starting with Mustang…
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.