Ford Capri® personal promotions
Ford Halewood Powers Up
eDrive Production Begins For The Puma Gen-E and E-Transit Custom
- Halewood begins production of eDrives for the all-electric Puma Gen-E and E-Transit Custom
- Backed by a £380M transformation, the plant has the capacity to produce 420,000 eDrives annually
- New Puma Gen-E, unveiled today, takes Ford’s much-loved, best-selling car in Europe fully electric
HALEWOOD, UK, Dec. 3, 2024 Ford’s Halewood plant has achieved a significant milestone with the start of production of its new eDrive units. These electric power units, critical to Ford’s electrification strategy, will power the electric versions of Ford’s best-selling car in Europe 1, the Puma and the Transit Custom.
“Ford is a global American brand with deep roots in Europe, and Halewood has been a cornerstone of that legacy for 60 years. It’s our first in-house electric vehicle component manufacturing site in Europe with the state-of-the-art technology following the £380 million investment to transform Halewood from a traditional transmission’s facility into a state-of-the-art manufacturing plant,” said Kieran Cahill, Ford’s European Industrial Operations Vice-President.
The Halewood facility now has the capacity to produce 420,000 eDrive units annually that will power Ford’s ambitious electrification goals. By 2025, Ford will have nine electric vehicles on the road across Europe. The Puma Gen-E joins the Explorer, Capri, Mustang Mach-E and E-Tourneo Courier to complete Ford’s European electric car offering, along with the E-Transit, E-Transit Courier, E-Transit Custom and E-Tourneo Custom commercial vehicles supplied by Ford Pro.
The new all-electric Puma Gen-E was unveiled today and will be powered by the eDrive units built at Halewood and assembled at Ford Otosan’s plant in Craiova. The electric Puma Gen-E reenergises the fun to drive character and evolves the distinctive Puma exterior design that has made the compact crossover a hit with customers across Europe. Thanks to the eDrive, the Puma driving experience delivers exceptional efficiency of 13.1 kWh/100 km. Puma Gen-E offers up to 376 km on a full charge 2 so that long journeys are well within reach, while up to 523 km of city range 2 means days of charge-free urban trips.
1 According to Ford sales data.
2 Based on full charge of Puma Gen-E. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition.
Offers
-
-
Ford Explorer® personal promotions
-
New Ford Puma personal promotions
-
New Ford Kuga personal promotions
-
Ford Focus personal promotions
-
Ford Transit Courier promotions
-
All-New Ford Transit Connect PHEV promotions
-
Transit Custom PHEV promotion
-
Ford Transit Custom Promotion
-
Ford Transit Van promotions
News
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.