Puma Gen-E
Ford Go Electric
Get ready to go electric with Ford.
Our Go Electric 252 Event is running from 19th May – 15th June.
If you’re making the switch to electric or exploring hybrid, we have fantastic savings across our iconic range this summer.
With our all-electric range starting from only €149pm* on Ford Options and savings of up to €3,000 during the event.
Check out our reborn nameplates like the legendary Capri, sleek Puma Gen-E and adventurous Explorer. We’ve also got you covered with our Ireland exclusive Ford Power Promise, our commitment to giving you EV confidence.
There’s never been a better time to go electric, so why not make the move with a Ford.
Explorer
Capri
Mach-E
Our electric vehicle range
Ford Puma® Gen-E
Available from €149 on Ford Options
The small electric SUV built for the city.
Ford Explorer®
Available from €349 on Ford Options
The electric family SUV built for adventure.
Ford Capri®
Available from €379 on Ford Options
The electric with sports car soul.
Ford Mustang
Mach-E®Available with 3.9 APR on Ford Options
The only EV with Mustang swagger.
Electric car benefits
Zero emissions when driving
Drive with piece of mind that your EV isn't adding tailpipe emissions to the air while driving.
Lower maintenance and running costs
Electric vehicles have fewer moving parts than traditional vehicles, meaning less maintenance and lower running costs.
Easy charging at home and on the go
Charge on the road with our BlueOval™ Charge Network, or install a smart EV home charger for easy home charging.
The power of our EVs
Our vehicles use high-performance EV batteries with high energy density to deliver efficient power and instant torque.
Fast charging
All of our electric vehicle batteries support rapid charging without compromising long-term battery health – so you can get back on the road faster.
Innovative design
Our electric vehicles combine innovative design with modern EV technology, honouring our heritage while shaping the future. Discover how the new all-electric Ford Capri® embodies this vision.
Aerodynamics
A combination of vehicle design choices help reduce drag, enhancing range and efficiency.
Extra load space
No engine, gearbox or exhaust means extra space. Take more with our clever interior solutions and spacious frunk.
Regenerative breaking
regenerative breaking recovers energy as you drive, extending your range and making every journey more efficient.
Request a Trade In valuation™
Not sure what your current vehicle is worth? Click below to submit your vehicle information via the trade-in form and your preferred dealer will be in touch.
Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption (WLTP) and Combined CO2 Emissions (NEDC Equivalent) figures do not include dealer fitted accessories.
[*]Except Transit Chassis Cabs with 65% minimum capacity.
Offers
-
New All-Electric Puma Gen-E
-
Ford Go Electric
-
Ford Explorer® personal promotions
-
€10 Million Used Vehicle Clearance Sale
-
New Ford Puma personal promotions
-
Ford Capri® personal promotions
-
New Ford Kuga personal promotions
-
Ford Focus personal promotions
-
Fuel Up & Save
-
Ford Transit Courier promotions
News
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.