New All-Electric Puma Gen-E
Ford Power Promise
Introducing the Ford Power Promise
Ford Power Promise is our commitment to electric vehicle confidence. Getting you home charging ready, delivering support services that enable easy charging on the go with peace-of-mind ownership. We’ve got your back in all the areas that matter most.
Experience how easy owning an electric vehicle really is
Available across a range of our electrified cars and vans, we are providing:
- A free home charger in partnership with ChargeGuru†
- An 8-year or 160,000 KM battery warranty‡
- Free of charge 5-year service plan, including towing assistance§
- 12 months free vehicle management software
- Dedicated Ford Pro Aftercare Support, with 24/7 Ask Ford digital assistant
<3>Go Electric 
View our full range of electric vehicles and find the Ford EV for you.
New All-Electric Puma Gen-E
An all-electric SUV born to take on the city, with fast charging and advanced technology.
New All-Electric Explorer
Redefine the meaning of adventure with the ultimate all-electric SUV.
New All-Electric Capri
The soul of the classic Ford Capri, reinvented with iconic design and all-day driving range.
All-Electric Mustang Mach-E
The icon. Electrified. Distinctively Mustang swagger with all-electric performance.
E-Tourneo Custom
Welcome to your all-day,every day, friends, family and work-friendly E-Tourneo Custom.
Go electric with FordPro™
Our vans and pick-ups are going electric,too. Explore our electric commercial vehicle range and see how electric can fit in with your business.
[†]Sync Energy Wall Charger 2 socket Untether EV charger with standard installation on private driveway (worth €1,299 inc VAT). Additional fees apply for nonstandard install. Only available through our charging partners, Charge Guru (www.chargeguru.com/uk/ford-ireland). You will need to pay €300 upfront for your charger installation and if eligible, you will receive a €300 grant from SEAI to cover a standard charger installation. See details of the SEAI EV Home Charger Grant at www.seai.ie. For installation at non-residential premises there is a €807.50 (ExVAT) contribution available. Customers can make additional payments to Charge Guru if they wish to upgrade the charger or require non-standard installation.
Available to retail and selected fleet orders until 30th June 2025. Available on New All-Electric Explorer, New All-Electric Capri, New All-Electric Puma Gen-E, Mustang Mach-E , E-Tourneo Custom.
Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to 8-year/ 160,000km, which ever is sooner.
5-year service and roadside assistance plan includes 2 scheduled services, in line with the 2 year/unlimited mileage service intervals on Ford all electric & PHEV vehicles where applicable. Wear and tear not included and may incur additional charges. Ford Assistance for the duration of the plan a road side rescue, repair and recovery service that helps you seven days a week, 365 days a year.
Offers
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Ford Go Electric
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Ford Explorer® personal promotions
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€10 Million Used Vehicle Clearance Sale
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Ford Capri® personal promotions
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New Ford Puma personal promotions
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New Ford Kuga personal promotions
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Ford Focus personal promotions
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Ford Transit Courier promotions
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Fuel Up & Save
News
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.