New All-Electric Puma Gen-E
Power Promise for commercial vehicles
Introducing the Ford Power Promise
Ford Power Promise is our commitment to electric vehicle confidence. Getting you home charging ready, delivering support services that enable easy charging on the go with peace-of-mind ownership. We’ve got your back in all the areas that matter most.
Experience how easy owning an EV really is.
We are providing:
- A free home charger or €807. 50 towards a charger at your workplace†
- Free of -charge 5-year service plan with roadside assistance††
- 12 months free Ford Pro Vehicle Management Software*.
Available to eligible retail customers with purchases of new Ford all electric commercial vehicles contracted by 30th June 2025.
Ford Pro Charging Installation †
Kick start your electrification journey for less with Ford Pro! Get a free Ford Pro Home Charging Solution or receive €807. 50 (ex.VAT) towards a Ford Pro Charging Installation at your work place when purchasing selected new Ford Pro Vehicles.
Peace-of-mind
Ford has your back with an 8-year/ 160,000km battery warranty ‡, free of charge 5 year service plan that includes towing assistance, so if you do run out of charge, we won’t leave you stranded ††.
Drive Productivity with FordPro™
12-months free vehicle management software is included with your Ford Pro vehicle *. Plus benefit from our dedicated Ford Pro Aftercare Support, with24/7 Ask Ford digital assistant, available to assist with queries throughout your purchase and ownership journey
Ford Pro Electric Vehicles
View our full range of Ford Pro electric vehicles and find the EV for you.
All-Electric E-Transit
The same Ford Transit you know and trust to get the job done, but now delivering the benefits of a fully-electric vehicle.
E-Transit Custom
Renowned for toughness and reliability. The All-Electric E-Transit Custom is built with next-gen connectivity and productivity at its heart.
All-Electric E-Transit Courier
Built to get you noticed, the All-Electric E-Transit Courier is designed to work hard and turn heads.
Discover Passenger Vehicles
Ford Power Promise is also available across our All-Electric Passenger Vehicle range:
Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at anytime.
The identified dealer fitted accessories are carefully selected third party supplier branded accessories and may have different warranty conditions, the details of which can be obtained from your Ford Dealer.
Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption (WLTP) and Combined CO2 Emissions (NEDC Equivalent) figures do not include dealer fitted accessories.
[†]Sync Energy Wall Charger 2 socket Untether EV charger with standard installation on private driveway (worth €1,299 inc VAT). Additional fees apply for nonstandard install. Only available through our charging partners, Charge Guru (www.chargeguru.com/uk/ford-ireland). You will need to pay €300 upfront for your charger installation and if eligible, you will receive a €300 grant from SEAI to cover a standard charger installation. See details of the SEAI EV Home Charger Grant at www.seai.ie. For installation at non-residential premises there is a €807.50 (ExVAT) contribution available. Customers can make additional payments to Charge Guru if they wish to upgrade the charger or require non-standard installation.
Available to retail and selected fleet orders until 30th June2025. Available on E-Transit, Transit Custom PHEV (excl. Kombi), Transit Connect PHEV & Ranger PHEV.
Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to 8-year/ 160,000km, which ever is sooner.
5-year service and roadside assistance plan includes 2 scheduled services, in line with the 2 year/unlimited mileage service intervals on Ford all electric & PHEV vehicles where applicable. Wear and tear not included and may incur additional charges. Ford Assistance for the duration of the plan a road side rescue, repair and recovery service that helps you seven days a week, 365 days a year.
Offers
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Ford Go Electric
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Explorer - Go Electric 252 Event
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€10 Million Used Vehicle Clearance Sale
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Puma - Go Electric 252 Event
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Capri - Go Electric 252 Event
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Kuga - Go Electric 252 Event
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Focus - Go Electric 252 Event
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Fuel Up & Save
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Transit Courier - Go Electric 252 Event
News
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.