New All-Electric Puma Gen-E
Why not pre-book your test drive~ today
Explorer - Go Electric 252 Event
New All-Electric Explorer
An electric SUV with fast charging, advanced technology and superior comfort. The new Ford Explorer® EV. Available in two models. All you need and more.
You can finance a New All-Electric Explorer on 3 Year Ford Options with 3.9% APR*.
In addition, there is up to €3,000^ worth of savings to be made on selected All-Electric Explorer models.
If you want more information or to arrange a test drive, click on the Contact Us link for one of our Ford Dealer Representatives to get in touch.
Will you be looking to exchange your current car for a new 251? Fill out our trade-in form below for a free valuation.
New All-Electric Explorer. Available to order now.
The ultimate all-electric SUV is here! The New All-Electric Ford Explorer, redefine the meaning of adventure.
Ready to talk? A member of our sales team can help you understand how you can make the switch to electric.
With an iconic new design, superior comfort and advanced driver assistance technologyǂ, the New All-Electric Explorer is perfectly equipped for any adventure.
With a 14.6” SYNC Move® touchscreen and 17L MegaConsole centre storage, Explorer is packed with practical innovations. Up to 470L of boot space and - when needed - a load-through hatch for longer items.**Get ready, pack up, and explore.
The Extended Range battery is available to order in both RWD and AWD options. The Select Extended Range RWD achieved a WLTP Overall range of 602† kilometres and the Premium Extended Range RWD achieved a WLTP Overall range of 570 kilometres in recent testing.
With the capability to recharge 10-80% of the battery in approx. 26 minutes using a DC rapid charger.†† Grab a coffee while you charge on longer trips.
All-Electric Explorer will be ready to go when you are.
Request a Contact
Terms and Conditions
^There is up to a €1,500 customer saving available on selected Explorer Premium vehicles when ordered between 19th May - 15th June and registered by 30th Sept 2025. Up to a further €500 Ford Options deposit contribution towards an Explorer is also available on 3.9% APR 3-year plans until 30th Sept 2025 to Ford finance customers only. Eligible retail and small business customers only. Terms and conditions apply. Offer available on selected vehicles only. At participating Ford Dealers only.
*Finance Example: New All-Electric Ford Explorer Select: Retail Price† €42,591.00. Customer Deposit / Trade In €14,463.90. Finance Amount €28,127.10. 36 monthly payments of €348.81. Total Cost of Credit €2,743.55. GMFV†† (Optional Final Payment) €18,250.00. Fixed APR 3.9%* (Annual Percentage Rate) as at 08/05/2025.
†Excludes delivery & dealer related charges, includes Government Subsidies which are SEAI Grant and VRT Relief. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). APR is inclusive of a documentation fee of €63.49. To qualify for this Finance Offer, a minimum deposit of 10% is required. Rate quoted is correct as at 08/05/2025 and is subject to change. Offer available on selected Ford Explorer models ordered between 19th May – 15th June and registered by 30th Sept 2025 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
Imagery and information shown throughout this website may not reflect latest ROI specifications, colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the ROI. Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption (WLTP) and Combined CO2 Emissions (NEDC Equivalent) figures do not include dealer fitted accessories.
Other offers you may be interested in
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Ford Go Electric
Get ready to go electric with Ford.
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Puma - Go Electric 252 Event
You can finance a New Puma on 2 Year Ford Options 0% APR*.
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Capri - Go Electric 252 Event
You can finance a New All-Electric Capri on 3 Year Ford Options with 3.9% APR*.
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Kuga - Go Electric 252 Event
You can finance a New Kuga Plug-in Hybrid on 2 Year Ford Options with 0% APR*.
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Focus - Go Electric 252 Event
Up to €3,000^ worth of savings to be made on selected Focus models.
Offers
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New All-Electric Puma Gen-E
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Ford Go Electric
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Explorer - Go Electric 252 Event
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€10 Million Used Vehicle Clearance Sale
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Puma - Go Electric 252 Event
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Capri - Go Electric 252 Event
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Kuga - Go Electric 252 Event
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Focus - Go Electric 252 Event
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Fuel Up & Save
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News
Welcome to Bright Ford
Whether you’re at Bright Ford to buy something special, or just to browse, we want to offer you a very personal level of service that leaves you with a great impression and gives you an experience that shows we genuinely care about your needs.
Bright Ford is part of the Bright Motor Group, one of Ireland’s most trusted vehicle retailers and our Ford dealerships are located in Airside (Swords), Navan Road (Ashtown) Dublin & Bray (authorised Ford service) in Wicklow.
New and used Ford cars and vans
Discover the wide selection of new Ford cars at Bright Ford. We supply the full range including the Ford Focus, Puma, Kuga, Mustang Mach-e and more!
You can also explore the full range of Ford commercial vehicles in our new Bright Ford Transit Centre at Airside, Swords. From the iconic Ford Transit van range to the Ranger pick-up truck, you’ll find a Ford commercial vehicle to suit every job.
Selling quality new and used vehicles is what we pride ourselves on. We guarantee that every vehicle is prepared to the very highest standard at our own Service and Preparation Centres. You can browse our stock of "Bright As New", approved used Ford cars and vans online - get in touch today to arrange a test drive or to learn more about any of our vehicles.
Ford Service
We provide a full Ford Aftersales facility. Whatever your requirements, our team of qualified Ford technicians are here to help keep your vehicle in peak condition, with the use of sophisticated on-board diagnostic software to ensure that your vehicle is properly cared for. We have invested heavily in workshop training, both in-house and externally, to make sure that our technicians are kept up-to-date with all the latest advances in vehicle technology.